Professor Chris Hand
Faculties, departments and locations
- Faculty of Business and Social Sciences
- Department of Strategy, Marketing and Innovation
- ΞΆΓάΘ¦ Business School
- ΞΆΓάΘ¦ Hill
Professor of Marketing
- Email:
- [email protected]
About
I'm a Professor of Marketing in the Department of Strategy, Marketing, and Innovation, where I lead the Customer Insights Research Hub. I also led the MRes in Business and Management (the Business School's Doctoral training programme) and have been the Course Director for the BSc in International Business and the BBA. I joined ΞΆΓάΘ¦ Business School in 2003.
I'm an Economist by training. That background and a spell as Research Fellow in Television Audience Statistics at Bournemouth Media School and the Department of Media Arts at Royal Holloway eventually led me to the quantitative side of Marketing.
I gained my PhD in Economics from the University of Portsmouth in 2001. I also hold a BA in Economics and an MSc in Business Economics from the University of Portsmouth and an MA in Strategic Marketing Management from ΞΆΓάΘ¦. I hold a Postgraduate Certificate in Learning and Teaching in Higher Education and am a Fellow of the Higher Education Academy.
Qualifications
- BA(Hons) Economics
- PgC Learning and Teaching in Higher Education
- MSc Business Economics
- MA Strategic Marketing Management
- PhD Economics (thesis title: Empirical Studies of the Demand for the Cinema in the UK)
- Fellow, Higher Education Academy
- Certified Member, Market Research Society
Domains
I teach or have taught at undergraduate, postgraduate and Doctoral levels. My teaching focuses on Data Analysis and using data to inform (Marketing) decision making. I currently lead and teach on the Market Research and Data Analysis module and Research Proposal and Dissertation module on our postgraduate Marketing programmes. I have previously taught the Market Analysis and Big Data module on the BSc in Entrepreneurship and Innovation Management, the Marketing Metrics module on the BSc in Marketing and Advertising and Market Research modules at 2nd year and 3rd year undergraduate level.
I led the MRes in Business and Management, which formed part of our PhD and taught various modules on the programme covering research philosophy, research design, and quantitative data analysis.
Courses taught
My research interests lie in the fields of Consumer Behaviour and in Applied / Behavioural Economics. My work in Consumer Behaviour focuses on online buying, arts audience behaviour, applications of stochastic models of brand choice and sensory marketing. Alongside these I maintain research interests in Applied Economics, in particular in Cultural Economics and the economics of life satisfaction / subjective well-being. I have also worked with Entrepreneurship colleagues on inter-regional and international convergence in self-employment rates and entrepreneurs' social identity and self-efficacy.
My work across these areas is underpinned by an interest in identifying and modelling patterns of behaviour using descriptive models (such as the NBD-Dirichlet model), multivariate, and micro-econometric techniques. More recently, I have started to explore the use of Machine Learning methods. I apply these techniques to data from surveys (including secondary and big data sets) and experiments.
I am a member of the Editorial Advisory Board for Internet Research and the Journal of Philanthropy and Marketing; I also review for a range of Marketing, Economics, Tourism and Leisure journals. In 2024 I joined the BAM Peer Review College as Member.
I am a Certified Member of the Market Research Society.
Currently, my main leadership role is as the Research Lead for the Business School's Customer Insights and Value Research hub. In addition to my course directorships, I have held a number of external examiner and programme review / validation panel memberships, and held roles on the Faculty Research Degrees Committee and Faculty Research Ethics Committee.
External Examiner appointments
- 2023 - 2026 Marketing and Management undergraduate programme, Durham University.
- 2013 - 2016 Master of Research at University of Bath School of Management.
- 2011 - 2014 Master of Research at Manchester Metropolitan University Business School.
Validation and Programme Review panel membership
- Professional Doctorate in Education (EdD) Validation panel member, ΞΆΓάΘ¦, 12th July 2019
- Business and Management Internal Subject Review panel member, ΞΆΓάΘ¦, 7th-8th May 2019
- Curriculum Review (undergraduate Business and Management, International Business, Economics and Finance programmes and Business Management and Entrepreneurship), University of Portsmouth, 10th July 2018
- Doctor of Business Administration revalidation, Nottingham Trent University, 3rd May 2018.
- Marketing and Sales Subject Group Programmes Review, University of Portsmouth, 30th November 2016.
Publications
Not seeing the wood for the trees : influences on random forest accuracy
Hand, Christopher and Fitkov-Norris, Elena, 2024, International Journal of Market Research
Exploring the effects of personal and situational factors on cyber aggression
Tennakoon, Hemamali, Betts, Lucy, Chandrakumara, Anil, Saridakis, George and Hand, Chris, 2024, Cyberpsychology: Journal of Psychosocial Research on Cyberspace (18), 3, pp 7
Self-employment experience effects on well-being : a longitudinal study
Litsardopulos, Nicholas, Saridakis, George, Georgellis, Yannis and Hand, Chris, 2023, Economic and Industrial Democracy (44), 2, pp 454-480
Does the accumulation of self-employment experience impact life satisfaction?
Litsardopoulos, Nicholas, Saridakis, George and Hand, Christopher, 2021, Journal of Business Venturing Insights (16), pp e00259
Multichannel shopping : the effect of decision making style on shopper journey configuration and satisfaction
Harris, Patricia, Dall'Olmo Riley, Francesca and Hand, Chris, 2021, Journal of Retailing and Consumer Services (58), pp 102286
Biology and being green : the effect of prenatal testosterone exposure on pro-environmental consumption behaviour
Hand, Chris, 2020, Journal of Business Research (120), pp 619-626
Do regional self-employment rates converge in the UK? Empirical evidence using club-clustering algorithm
Saridakis, George, Mendoza Gonzalez, Miguel A., Hand, Chris and MuΓ±oz Torres, Rebeca I., 2020, The Annals of Regional Science (65), pp 179-192
Founders' social identity and entrepreneurial self-efficacy amongst nascent entrepreneurs : a configurational perspective
Hand, Chris, Iskandarova, Marfuga and Blackburn, Robert, 2020, Journal of Business Venturing Insights (13), pp e00160
Spatial influences on domains of life satisfaction in the UK
Hand, Chris, 2020, Regional Studies (54), 6, pp 802-813
The effects of rural and urban areas on time allocated in self-employment : differences between men and women
Litsardopoulos, Nicholas, Saridakis, George and Hand, Christopher, 2020, Sustainability (12), 17, pp e7049
Do self-employment rates converge? Evidence from European OECD countries
Saridakis, George, Mendoza Gonzalez, Miguel A., Munoz Torres, Rebeca I. and Hand, Chris, 2019, Journal Of Common Market Studies (57), 3, pp 551-562
What specific modes of internationalization influence SME innovation in Sub-Saharan least developed countries (LDCs)?
Abubakar, Yazid Abdullahi, Hand, Chris, Smallbone, David and Saridakis, George, 2019, Technovation (79), pp 56-70
How compulsive use of social media affects performance : insights from the UK by purpose of use
Benson, Vladlena, Hand, Chris and Hartshorne, Richard, 2019, (38), 6, pp 549-563
An empirical study of purchase behaviour on social platforms : the role of risk, beliefs and characteristics
Benson, Vladlena, Ezingeard, Jean-Noel and Hand, Chris, 2019, (32), 4, pp 876-896
Understanding multichannel shopper journey configuration : an application of goal theory
Harris, Patricia, Dall'Olmo Riley, Francesca and Hand, Chris, 2018, Journal of Retailing and Consumer Services (44), pp 108-117
Do the arts make you happy? A quantile regression approach
Hand, Chris, 2018, Journal of Cultural Economics (42), 2, pp 271-286
Online and store patronage : a typology of grocery shoppers
Harris, Patricia, Dall'Olmo Riley, Francesca, Hand, Chris and Riley, Debra, 2017, (45), 4, pp 419-445
Audience behaviour or buyer behaviour : what can models of brand buying behaviour say about arts audiences?
Hand, Chris and Dall'Olmo Riley, Francesca, 2016, International Journal of Arts Management (19), 1, pp 69-82
The decay of positive and negative word of mouth after product experience
East, Robert, Uncles, Mark D., Romaniuk, Jenni and Hand, Chris, 2014, Australasian Marketing Journal (22), 4, pp 350-355
Evaluating brand extensions, fit perceptions and post-extension brand image: does size matter?
Dall'Olmo Riley, Francesca, Hand, Chris and Guido, Francesca, 2014, Journal of Marketing Management (30), 9-10, pp 904-924
Segmenting the betting market in England
Hand, Chris and Singh, Jaywant, 2014, International Journal of Market Research (56), 1, pp 111-127
Distortion in retrospective measures of word of mouth
East, Robert, Uncles, Mark D., Romaniuk, Jenni and Hand, Chris, 2013, International Journal of Market Research (55), 4, pp 477-486
Measuring brand choice in the older customer segment in Japan
Singh, Jaywant, Dall'Olmo Riley, Francesca, Hand, Christopher and Maeda, Mari, 2012, International Journal of Market Research (54), 3, pp 347-368
Searching for the picture: forecasting UK cinema admissions using Google Trends data
Hand, Chris and Judge, Guy, 2012, Applied Economics Letters (19), 11, pp 1051-1055
Do arts audiences act like consumers?
Hand, Chris, 2011, Managing Leisure (16), 2, pp 88-97
Book Review of: 'The Peacock Committee and UK broadcasting policy' by Tom O'Malley and Janet Jones (eds.)
Hand, Christopher, 2010, Journal of Cultural Economics (34), 3, pp 241-243
How stable is the seasonal pattern in cinema admissions? Evidence from the UK
Hand, Chris and Judge, Guy, 2010, Applied Economics Letters (18), 1, pp 81-85
Modelling patterns of attendance at performing arts events: the case of music in the United Kingdom
Hand, Christopher, 2009, Creative Industries Journal (2), 3, pp 259-273
Online grocery shopping: the influence of situational factors
Hand, Chris, Dall'Olmo Riley, Francesca, Harris, Patricia, Singh, Jaywant and Rettie, Ruth, 2009, European Journal of Marketing (43), 9/10, pp 1205-1219
Analyzing repeat consumption of identical cultural goods: some exploratory evidence from moviegoing
Collins, Alan, Hand, Chris and Linnell, Maggie, 2008, Journal of Cultural Economics (32), 3, pp 187-199
The time factor in re-branding organizations: its effects on staff knowledge, attitudes and behaviour in UK charities
Hankinson, Philippa, Lomax, Wendy and Hand, Chris, 2007, Journal of Product and Brand Management (16), 4, pp 236-246
A classification model based on goal programming with non-standard preference functions with application to the prediction of cinema-going behaviour
Jones, D.F., Collins, A. and Hand, C., 2007, European Journal of Operational Research (117), 1, pp 515-524
Internet advertising effectiveness: the effect of design for click-through rates for banner ads
Robinson, Helen, Wysocka, Anna and Hand, Chris, 2007, International Journal of Advertising (26), 4, pp 527-541
Vote clustering in tournaments: what can Oscar tell us?
Collins, Alan and Hand, Chris, 2006, Creativity Research Journal (18), 4, pp 427-434
Analyzing moviegoing demand: an individual-level cross-sectional approach
Collins, Alan and Hand, Chris, 2005, Managerial and Decision Economics (26), 5, pp 319-330
The lure of the multiplex? The interplay of time, distance, and cinema attendance
Collins, Alan, Hand, Chris and Ryder, Andrew, 2005, Environment and Planning A (37), 3, pp 483-501
What makes a blockbuster? Economic analysis of film success in the United Kingdom
Collins, Alan, Hand, Chris and Snell, Martin C., 2002, Managerial and Decision Economics (23), 6, pp 343-354
The distribution and predictability of cinema admissions
Hand, Chris, 2002, Journal of Cultural Economics (26), 1, pp 53-64
Evaluating the impact of categorical data encoding and scaling on neural network classification performance: the case of repeat consumption of identical cultural goods
Fitkov-Norris, Elena, Vahid, Samireh and Hand, Chris (2012). In: Jayne, Chrisina, (eds.), Yue, Shigang, (eds.) and Iliadis, Lazaros S., (eds.), Engineering Applications of Neural Networks: 13th International Conference, EANN 2012, London, UK, September 2012, Proceedings. London, U.K.: Springer, pp 343-352
Do online arts and music attract different audiences?
Hand, Chris and Kottasz, Rita(2024). In: AIMAC 2024 : 17th International Conference on Arts and Cultural Management, 24-26 Jun 2024 :Lisbon, Portugal
Great expectations? Insights into UK SMEs’ optimism from the inside and outside view
Do, Hang and Hand, Christopher(2023). In: 83rd Annual Meeting of the Academy of Management, 4-8 Aug 2023 :Boston, Massachusetts, U.S.
Not seeing the wood for the trees? The effect of class imbalance and noise on random forests classification accuracy
Hand, Chris and Fitkov-Norris, Elena(2023). In: FBSS Research Conference 2023, 30 June 2023 :ΞΆΓάΘ¦ upon Thames, U.K.
Sharing my experience or yours : the differential influence of self, social and social intention needs in stimulating positive word of mouth
Chawdhary, Rahul, Dall'olmo Riley, Francesca and Hand, Christopher(2019). In: British Academy of Management (BAM) Conference 2019 : Building and Sustaining High Performance Organisations in Uncertain Times : Challenges and Opportunities, 03 - 05 Sep 2019 :Birmingham, U.K.
Psychological drivers of social talk : my experience or yours?
Chawdhary, Rahul, Dall'olmo Riley, Francesca and Hand, Christopher(2019). In: 10th Annual Faculty Research Conference: Contemporary Issues in Business and Social Sciences in a period of uncertainty, 03 - 04 Jun 2019 :ΞΆΓάΘ¦ upon Thames, U.K.
Biology and being green: the effect of the digital ratio on the environmental consumption behaviour
Hand, Christopher(2018). In: 9th Annual Faculty of Business Research Conference: Contemporary Issues in Business, 04 Jun 2018 :ΞΆΓάΘ¦ upon Thames, U.K.
What can a model of brand choice tell us about arts participation?
Hand, Christopher, Dall'Olmo Riley, Francesca and Kottasz, Rita(2018). In: 9th Annual Faculty of Business Research Conference: Contemporary Issues in Business, 04 Jun 2018 :ΞΆΓάΘ¦ upon Thames, U.K.
Modelling makers and doers: applying a stochastic brand choice model to participation in creative arts
Hand, Chris(2017). In: 16th International Colloquium on Arts, Heritage, Nonprofit and Social Marketing, 08 Sep 2017 :ΞΆΓάΘ¦ upon Thames, U.K.
The effect of social class on multiple cause donation behaviour
Hand, Chris and Kottasz, Rita(2016). In: 15th International Colloquium on Arts, Heritage, Nonprofit and Social Marketing: Considering Myths and Stereotypes in Arts, Heritage, Nonprofit and Social Marketing, 16 Sep 2016 :Egham, U.K.
The influence of internationalisation on SME innovation in Least Developed Countries (LDCs)
Abubakar, Yazid Abdullahi and Hand, Chris(2016). In: International Conference on Innovation and Management (IAM2016 Summer), 12 - 15 Jul 2016 :Kuala Lumpur, Malaysia
Consumers’ multi-channel shopping experience in the UK grocery sector: purchase behaviour, motivations and perceptions
Harris, Patricia, Robinson, Helen, Dall'Olmo Riley, Francesca and Hand, Chris(2016). In: 2016 Academy of Marketing Science (AMS) World Marketing Congress: Marketing at the Confluence between Entertainment and Analytics, 19-23 Jul 2016 :Paris, France
Do men see red and pay less? The effect of background colour and gender on offered payments
Hand, Chris and Rasmussen, Iselin(2016). In: Academy of Marketing (AM) Conference 2016: Radical Marketing, 4-7 Jul 2016 :Newcastle, U.K.
Single-channel or multi-channel? U.K. grocery shoppers purchase behaviour, motivations and perceptions
Dall'Olmo Riley, Francesca, Hand, Chris, Harris, Patricia, Riley, Debra, Robinson, Helen and Singh, Jaywant(2016). In: Academy of Marketing (AM) Conference 2016: Radical Marketing, 4-7 Jul 2016 :Newcastle, U.K.
Comparing purchase patterns in online and offline gambling
Hand, Chris(2015). In: Academy of Marketing (AM) Conference 2015: The Magic in Marketing, 7-9 Jul 2015 :Limerick, Ireland
Examining the decoy effects in brand positioning
Boatswain, M.L., Kalafatis, S.P. and Hand, C.(2015). In: 3rd International Conference on Contemporary Marketing Issues (ICCMI) 2015, 30 Jun - 02 Jul 2015 :ΞΆΓάΘ¦ upon Thames, U.K.
The effect of product conspicuousness in vertical downscale extensions: a replication
Dall'Olmo Riley, Francesca, Hand, Chris and Singh, Jaywant(2014). In: Academy of Marketing (AM) Conference 2014: Marketing Dimensions: People, Places and Spaces, 7-10 Jul 2014 :Bournemouth, U.K.
Modelling the drivers of film box office performance
Hand, Chris(2013). In: Academy of Marketing (AM) Conference 2013: Marketing Relevance, 8-11 Jul 2013 :Cardiff, Wales
Does arts audience behaviour conform to Dirichlet predictions? A cross-regional investigation
Hand, Chris and McGill, John(2012). In: Academy of Marketing (AM) Conference 2012: Marketing: catching the technology wave, 2-5 Jul 2012 :Southampton, U.K
Gambling purchases in England: an empirical analysis of behavioural segments
Hand, Chris and Singh, Jaywant(2011). In: Academy of Marketing Conference 2011: Marketing fields forever, 05-07 Jul 2011 :Liverpool, U.K.
How differentiated are branded commodities: an empirical examination of consumer attitudes and behaviour
Singh, J., Dall'Olmo Riley, F. and Hand, C.(2010). In: Emerging Issues in Business and Law, 22 Jun 2010 :ΞΆΓάΘ¦ upon Thames, U.K.
How differentiated are branded commodities: an empirical examination of consumer attitudes and behaviour
Dall'Olmo Riley, Francesca, Singh, Jaywant and Hand, Chris(2010). In: The six senses: the essentials of marketing : 39th European Marketing Academy (EMAC) Annual Conference, 01 - 04 Jun, 2010 :Copenhagen, Denmark
Differentiation in a branded commodity category: tapping into the behavioural data
Singh, Jaywant, Hand, Chris and Chen, Hsin(2009). In: Australian and New Zealand Marketing Academy (ANZMAC) Conference 2009: Sustainable Management and Marketing, 30 Nov - 02 Dec 2009 :Melbourne, Australia
Grocery brand loyalty transfer from in-store to online
Hand, Christopher and Chen, Hsin(2009). In: Academy of Marketing (AM) Annual Conference 2009: Putting Marketing in its Place, 7-9 Jul 2009 :Leeds, U.K.
Brand performance in the UK grocery market: does buying online make a difference?
Hand, Chris, Dall'Olmo Riley, Francesca, Harris, Patricia and Rettie, Ruth(2008). In: Academy of Marketing (AM) Annual Conference 2008 - Reflective marketing in a material world, 8-10 Jul 2008 :Aberdeen, Scotland
Offline to online : the transfer of store loyalty in grocery shopping in the UK.
Harris, Patricia, Dall'Olmo Riley, Francesca, Rettie, Ruth and Hand, Chris(2008). In: Academy of Marketing (AM) Annual Conference 2008 - Reflective marketing in a material world, 08 - 10 Jul 2008 :Aberdeen, U.K.
How stable are the seasonal patterns in cinema admissions? Evidence from the UK.
Hand, Chris and Judge, Guy(2008). In: Association for Cultural Economics International (ACEI): 15th International Conference on Cultural Economics, 12-15 Jun 2008 :Boston, USA
Now I shop, now I don't: situational triggers of online grocery shopping behaviour
Dall'Olmo Riley, Francesca, Hand, Chris, Harris, Patricia, Rettie, Ruth, Robinson, Helen and Singh, Jaywant(2008). In: 37th European Marketing Academy (EMAC) Annual Conference 2008: Marketing Landscapes: A Pause for Thought, 27-30 May 2008 :Brighton, U.K.
Analyzing repeat consumption of identical cultural goods: some exploratory evidence from moviegoing
Collins, Alan and Hand, Chris(2007). In: 9th International Conference on Arts and Cultural Management, 08 - 11 Jul 2007 :Valencia, Spain
Adoption and motivational factors for online grocery shopping in the UK
Dall'Olmo Riley, Francesca, Hand, Chris, Rettie, Ruth, Robinson, Helen, Singh, Jaywant and Harris, Patricia(2007). In: Academy of Marketing (AM) Annual Conference 2007: Marketing Theory into Practice, 3-6 Jul 2007 :Egham, U.K.
Internet advertising effectiveness: the effect of design on click-through rates for banners
Hand, Chris, Robinson, Helen and Wysocka, Anna(2005). In: Conference of the Academy of Marketing: Marketing: Building Business, Shaping Society, 05 - 07 Jul 2005 :Dublin, Ireland