Mr Peter Martins da Silva
Faculties, departments and locations
- Faculty of Business and Social Sciences
- Department of Strategy, Marketing and Innovation
- ΢ÃÜȦ Business School
- ΢ÃÜȦ Hill
Senior Lecturer and Course Director, International Business
- Email:
- [email protected]
About
Prior to starting a second career in academia in 2009 as an hourly paid lecturer, I had mid-level and senior management roles in the manufacturing (building systems, automotive and defence/aerospace), chemicals and telecommunications sectors.
My specialty has been international project management, with a focus on the telecoms industry. During my time at Ameritech and Sprint, I led their international expansion via privatisations. At Ameritech I led their consortium formation, due diligence and competitive bidding process to privatise the Hungarian and Belgian government-owned telecoms monopolies. Later I let Sprint's winning consortium to build a second long-distance carrier in Brazil.
I also gained significant cross-cultural communications experience by helping expand a submarine cable company's operations and services into India and other countries in South Asia and the Middle East.
Qualifications
- BA (Economics), University of California, Berkeley
- MBA, Harvard University Graduate School of Business
- MRes, ΢ÃÜȦ Business School
- SFHEA, Higher Education Academy
- PRINCE2 Agile® Practitioner
Domains
I teach undergraduate and postgraduate classes in Strategic Management, International Business Environment & Trade, Culture and International Business and Cross-cultural Communications. I am Course Director of the undergraduate International Business course.
- As Course Director, helped revalidate the IB course and helped secure EFMD reaccreditation and have proceeded with implementation of recommendations
Qualifications
- PRINCE2 Agile® Practitioner
- SFHEA, Higher Education Academy
Course director
Courses taught
Anderson, M. and Martins da Silva, P. (2015) 'Evaluations of co-brands: a two-country comparison',Expert Journal of Marketing, 3 (2), pp. 51-61.
Riley, D., Martins da Silva, P. and Behr, S. (2015) The impact of packaging design on health product perceptions. Marketing and Business Development (MBD) International Conference. Bucharest: Bucharest University of Economic Studies Publishing House.
Qualifications
- Masters in Research, ΢ÃÜȦ, 2018
Start-up in November 2022 and management of a Knowledge Transfer Partnership (KTP), Ashtead Engineering Limited, based in West Byfleet, Surrey.
Qualifications and Professional expertise
- PRINCE2 Agile® Practitioner
I have developed live brief projects where students research cultural enclaves in the London metro area. I am currently working on developing expanded ties between the university and charitable and cultural organisations in London for the purpose of conducting cross-cultural communications field research and providing active teaching and learning opportunities for our international students.