Dr Juan Lee Soon
Faculties, departments and locations
- Faculty of Business and Social Sciences
- Department of Strategy, Marketing and Innovation
- ΞΆΓάΘ¦ Business School
- ΞΆΓάΘ¦ Hill
Lecturer in Entrepreneurship and Course Leader of BSc (Hons) Business Management and Entrepreneurship
- Email:
- [email protected]
About
I started my academic role at ΞΆΓάΘ¦ in 2021. Since then, I have been involved in various domains, including teaching, research, and business knowledge transfer.
I have delivered teaching to undergraduate, postgraduate students, intrapreneurs, and entrepreneurs from diverse backgrounds. In my teaching, I draw on knowledge and concepts from multiple disciplines, such as strategic management, marketing, finance, innovation, technology, and sociology.
I hold a BSc in Accounting for Management and an MSc in Accounting and Finance from Aston University. Following this, I completed an MRes in Business and Management, and later earned a PhD in Business and Management from ΞΆΓάΘ¦.
My research and teaching interests encompass CSR, Innovation, Small Business Management, and academic theory development.
Qualifications
- Certified Management and Business Educator (CMBE)
- Fellow, Advance HE
- PhD Business and Management
- MRes Business and Management
- MSc Accounting and Finance
- BSc Accounting for Management
Domains
BS 4206 Business Design Thinking
BS 7604 Management, Strategy and International Entrepreneurship
BM 7024 Market Research and Data Analysis
Course director
Courses taught
My Research interests:
- Entrepreneurship
- CSR and Sustainability
- Small and Medium Enterprises (SMEs)
- Institutional logics
- Qualitative research
- Gamification in Pedagogy
Course Leader of BSc (Hons) Business Management and Entrepreneurship